If you’ve been in the game for awhile, you know that we’ve come a long way from the Geocities websites of yore. Now, the game has changed and scrolling marquees, background music, and many other fads have come to pass. Not only that, but you also have to ensure that your content doesn’t actually get in the way of your own best interests! Web design trends come and go, but there are several that have always maintained a positive impact on the overall user experience of a website.
As a creative agency that focuses on building websites that work, we’ve been through it all! These are some of the trends, in our experience, that will definitely enhance your overall website design.
- Video
Not only is video informative, but it adds a little extra personality to an otherwise flat website. As long as it doesn’t automatically start upon loading, it’s unobstructive to the user experience. Plus, it can be incredibly informative to the user, especially if it’s geared towards educating the user about your business!
Not only that, but video content has a positive impact on your website’s SEO! Video based content has a higher engagement rate, and keeps users on your website longer. The longer a user remains on your website, the better. This creates a lower bounce rate, and engages people with your brand immediately. It’s win-win!
- Dynamic Animations
Animated text or icons can be used to draw a user’s attention to a call-to-action, or can help the site itself look a bit more dynamic. It can even be as simple as a button that changes, with a mouse-over, to indicate that it’s clickable.
These can be inserted just about anywhere, but you certainly don’t want to overdo it. Not only does it draw attention to pivotal pieces of content on your website, but it also creates visual interest. Keep it subtle and stylish, and you’ll have more people interacting with your website in no time flat!
- Bold, Dynamic Typography
You never want to use more than 2-3 fonts on a page, but creating dynamics in your text makes content easier to read, and easier to look at from a design standpoint.
Even the text on your website should be formatted in a way that tells a story, rather than something flat that looks like a long and boring read. Bolding text, creating bullet points, and adding in additional headers will certainly make the right content stand out easily.
These are three important aspects to keep in mind, when either developing your vision for your website, or when helping your website design team create a project that’s right for you. You want to present your business in the most favorable light possible. This is even more important as the Internet becomes more and more of a mainstay in our lives and livelihoods.
If you’re looking for a team to take over the design of your website, don’t sweat it! The team here at Silicon Beach Web is standing by, so get yourself a free consultation today, to see what it takes to bring your ideas into fruition.