Social media was not always an integral part of marketing, but it has become a veritable behemoth in the digital marketing space. These days, it’s one of the most important tools for discovery for users that are seeking out businesses like yours. At this point, if you aren’t on social media, you might head the way of the dinosaur…

Imagine you’re posting content daily, and not getting results. Have you ever thought about why? If you’re not getting engagement on your posts, you may want to rethink your strategy. If you don’t have a strategy, you’ll constantly bring up the rear in all your social media marketing efforts. While marketing mostly boils down to impressions, you have to be able to get those impressions.

Many businesses begin to get discouraged, when they aren’t seeing results that they thought they would. If this is you, you might be surprised to learn that an overwhelming majority of people use social media to interact with businesses, or simply to contact them. More people would rather send a social media message, instead of actually making a call to the business. 

This could result in a loss of business!

It’s all about activating word of mouth, on a macro level, via social media. So if you’re not seeing results, but posting what you feel is excellent content, you might want to take another look. Chances are, there are many points of opportunity where you can grow your social media pages.

Cater to your Audience

Many businesses don’t quite offer up what their audience really wants to see from their brand. Consumers love to know the ins and outs, the behind the scenes, and they are looking for content that is relevant to them. 

This means that you shouldn’t think of what you want to see. You need to think about what they want to see, and give them a reason to follow your page. 

Not only do you need to think about what they like and want, but you also need to make sure it’s posted in a compelling fashion.

Create Authority

Don’t forget, you’re still a business first and foremost. There is room to be lighthearted and silly on social media, because that is the kind of content a lot of people are on these social networks to consume. However, do not forget to demonstrate your expertise. Sharing articles and blogs from relevant websites, that you think would be of interest to your audience, is an important way to build trust. 

Moreover, if you’re a company that produces your own blogs, you have an even greater opportunity to demonstrate that you are an authority in your industry. Provide a good mix of quality, authoritative content, as well as more lighthearted content, to keep your audience engaged with what you post. 

Create Trust and Authority

Don’t forget, you’re still a business first and foremost. There is room to be lighthearted and silly on social media, because that is the kind of content a lot of people are on these social networks to consume. However, do not forget to demonstrate your expertise. Sharing articles and blogs from relevant websites, that you think would be of interest to your audience, is an important and easy way to build authority.

Moreover, if you’re a company that produces your own blogs, you have an even greater opportunity to demonstrate that you are an authority in your industry. Provide a good mix of quality, authoritative content, as well as more lighthearted content, to keep your audience engaged with what you post. 

Include All Social Media Users

Have you evaluated your demographics? While social media is popular among the younger generations, keep in mind that people of all ages use social media for various reasons. Don’t disregard older generations, in your overall marketing strategy. 

While Millennials and Gen-Xers make up most social media users, your demographics mgiht not necessarily reflect that. If you have an excellent mix, don’t focus on marketing with terms that are only hip to the younger generations. Speak practically, and with authority.  

Communicate on Social Media

More than half of consumers would prefer to write their message via social media, rather than make a phone call. While you may be fundamentally against such communication, it’s a crucial aspect of social media to make sure you pay attention to your inbox.

If you’ve ever had trouble getting a hold of a business, you know how frustrating it can be. If a customer is messaging on social media, it looks more like the business is purposely ignoring a customer. 

You must make time to respond to messages, even if it is not right away. You can set up notifications within all your individual social media apps, or even in an app like Hootsuite or Sprout Social, to help make management of this task much easier. 

Customers hope you’re keeping up with the trends, and want someone readily available to address their concerns, regardless of the medium. We suspect that this might be why chatbots have become a popular option for business owners who don’t have the time to sit and wait for a customer to contact them all day. 

Create A Strong Social Media Strategy

Contrary to popular belief, you can’t just post whatever you want and expect to get results. You must integrate a strategy, or you might not receive the outcome you desire. A strategy will help you create goals, plan your content, and understand what works and what doesn’t work among your posts. 

You can use the data from your posts to see what works, and what doesn’t. That way you can start including more content similar to what your audience is already responding to, in your feed!
If you’re looking for a consultation, don’t hesitate to look for a professional digital marketing consultant that can help you achieve and outline your goals. If you’ve never created a strategy before, it might not hurt to have a professional look at your social media presence. A professional consultation can help provide you with quality information that will help you excel in this important aspect of marketing.

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