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Full refund before work startsChange your mind after buying? Refunded in full, no questions, until we begin.
You own everythingSource files, copy and licences transfer to you. No lock-in, no monthly anything.
No junior handoffThe senior who scoped it does the work. Not a ticket queue, not an offshore team.
What's included
Pick the outcome, not a feature list.
3 packages. The difference is how much we build around it.
One AP-style, editor-ready release
Press Release Starter
One clean, editor-ready press release for a single announcement.
$49~1–2 business days
✓Guided announcement brief
✓One press release (AP style)
✓Headline + subhead options
✓Newsworthy angle development
✓One drafted quote
✓Company boilerplate & contact block
✓Senior white-glove edit
Most popular
Announcement Package
A release plus the supporting copy to actually pitch it to press.
$119~3–4 business days
✓Everything in Starter
✓Full press release
✓Media pitch email
✓Multiple headline / angle options
✓Multiple quotes (exec, partner, customer)
✓Social announcement copy
✓Two structured refinement rounds
A complete launch communications set
PR Content System
A full launch communications set for a major announcement or campaign.
$279~5–7 business days
✓Everything in Announcement Package
✓Press release + backgrounder / fact sheet
✓Executive bios & extended boilerplate
✓FAQ / talking points doc
✓Tiered media pitch emails
✓Blog / owned-announcement copy
✓Reusable messaging framework
How it works
5 steps. No guesswork.
You never wonder what happens next or who has it.
01
Pick your package
Choose by how far you want to take it — one release, a pitch kit, or a full launch communications set.
02
Complete the brief
The announcement, the details, who it matters to, quotes or spokespeople, and your timing or embargo.
03
Send your assets
The facts, any existing quotes, company boilerplate, links, and prior coverage. We flag gaps before we start.
04
Produce & senior edit
AI drafts the structure and angle options fast; a senior operator edits it into credible AP style. You review and give consolidated feedback.
05
Deliver
A distribution-ready release and any supporting copy, organized in your portal, ready to send to wires or reporters.
Questions
Straight about scope.
4 questions about this package specifically. If yours isn't here, ask before you buy — not after.
Is this AI-written?
AI drafts the structure and angle options fast; a senior operator edits it into credible AP-style copy that reads like real news, not an ad. Machine volume, human taste — no hype blast, no generic AI sludge.
Do you distribute it to press?
This is the writing. We deliver a distribution-ready release and can include a media pitch email, but building media lists, outreach, and wire distribution are separate — we can point you the right way.
Do you guarantee coverage?
No honest shop can. Coverage depends on how genuinely newsworthy the story is, your timing, and your outreach. We write the strongest, most credible version of your news to give it the best shot.
What if my news isn't that big?
We'll find the real angle — a local hook, a trend tie-in, a human story — that makes it worth a reporter's time. If there's genuinely no story, we'll tell you straight and suggest a better format.
Where this goes next
Bigger than one deliverable?
Most people start here and keep going. These are the natural next steps.
Own your voice first
Lock your brand voice so your releases, site, and marketing all sound like one credible company.
Explore →Managed Creative
Announcing regularly? We can run your PR and content copy on-brand, every month — done for you.
Explore →Full Growth Engine
When you're ready to turn news into growth: web + SEO + paid + content, run end-to-end by one senior team.
Explore →