As a business owner or marketer, you know how important it is to measure the success of your campaigns. You need to know if your efforts are paying off, or if you need to make some adjustments in order to get better results. Fortunately, there are data and analytics tools available that can help you […]

At Silicon Beach Web, we recognize the importance of mobile optimization for digital marketing success in today’s mobile-centric world, where a majority of internet users access the web through their mobile devices. We make sure to prioritize mobile optimization for all our clients in order to provide the best user experience and maximize digital marketing […]

Facebook is a social media platform that allows individuals, businesses, and organizations to connect and share information with others. One of the core features of Facebook is the ability to create a personal profile, a business page, and a group. Let’s understand the differences to know how we can apply correctly to your business: A […]

Web Design Trends That Won’t Ever Go Out of Style Every year new trends hit the markets. There are new layouts, colors, and other pieces that appear to improve what was used the year before. Most of these are great and useful, but instead of redesigning your site every year, there are some web design […]

No one on your Facebook fanpage wants to hear about your last date night.  Too many people fall into the trap of not knowing what to post on Facebook business pages, and end up treating it like they would treat a Facebook profile. Ultimately, these people will give up and assume that social media marketing […]

Content creation is often a small business’s barrier in marketing. You need content to run social media campaigns or to promote your business in other venues. More often than not, your expertise may lie primarily in the business you are already running. If you’re suffering on the content front, we have compiled some excellent tips […]

Choosing an easy ECommerce Platform is crucial to your success as an eCommerce entrepreneur! As someone starting out in this industry, it’s ideal to review your options first before you really dive in and set up your vast array of products to sell! What is an Ecommerce Platform? An Ecommerce platform can not only help […]

If you have ever spent any time in Digital Marketing circles, you may have heard the phrase “Content is King”! Some marketers have said otherwise, but many people in the field know the truth; there is nothing quite like providing killer blog content.  There are many ways to boost the effectiveness of your overall marketing […]

If you’ve been in the game for awhile, you know that we’ve come a long way from the Geocities websites of yore. Now, the game has changed and scrolling marquees, background music, and many other fads have come to pass. Not only that, but you also have to ensure that your content doesn’t actually get […]

At this stage in the game, if you’re not already on social media, you’re lightyears behind in the marketing game.  Social media has become an industry standard. If you’re going the DIY route, this is a low-cost method for advertising and marketing your business. We believe social media will become your favorite marketing venue, once […]

The definition of Native Content is: Commissioned or paid content to be placed on an external website, where the content fits the form and function of the site that hosts it. While marketing lingo can be intimidating, it’s easy to learn all the bits and pieces that bring an all-inclusive marketing campaign to life. So […]

When you’re designing your own website, or working with a web development team, you may have a beautiful vision for your final design. Many business owners have set up a website doesn’t seem to work for them, in the ways that they hoped. They end up with high page abandonment, low conversion rates, and poor […]

We all know we need a website, these days, to ensure that we can be found online. Having a website is practically required, these days! If you’re looking for some online marketing tips to make your website work a little more effectively, you’re in the right place! Marketing to customers online is easier than ever, […]

The world of design is incredibly subjective, and ultimately it’s up to you to help create the overall look and feel of your website, even if you have a web design team. Website design mistakes are completely avoidable, but it’s important to take key factors into consideration when making decisions in the design process. You’re […]

Social media was not always an integral part of marketing, but it has become a veritable behemoth in the digital marketing space. These days, it’s one of the most important tools for discovery for users that are seeking out businesses like yours. At this point, if you aren’t on social media, you might head the […]

As longtime digital marketers, we frequently find that clients want to get the most bang for their buck. Realistically, who doesn’t? The average client wants to get the maximum results for their money spent, and smaller budgets often mean more creativity to make sure that the end result is justified by the means. This can […]

SEO seems to be the enigma of the marketing world, to people who do not work within the digital marketing industry. So much so, that SEO often met with a little bit of confusion when you try to explain it to someone for the first time.  The phrase “Local SEO” poses even more confusion! However, […]

Also, check out this article: 48 TIPS FOR BECOMING A TWITTER PRO

The more content, the better! We’ve compiled some of our favorite places to find freelancers, who will help you craft your ideal blog or website content! Here are 8 resources to find excellent writers for your marketing campaigns! Writers Access Writers Access focuses on quality writers over quantity. This is one of the top sites, [...]

1) Make yourself relatable by using a clear headshot. People like talking to people more than they like to engage with a faceless brand! 2) Optimize your twitter bio, for maximum relatability. Don’t be afraid to brag about who you are! 3) Get yourself a header photo! Images must be sized = 1500 x 500 [...]

If you’re anything like us, your personal inbox is flooded with hundreds, if not, thousands of unread emails. There are likely many reasons you’ve never opened these emails. While sometimes, it’s probably because you are just overly inundated with content or you just don’t have the time, the idea is to get people opening your [...]

As a small business, it is essential to understand SEO in order to be seen online. Throughout the years, we’ve seen many companies who come to us and report they have optimized their site for search engines, but once we dig, we learn that isn’t the case. Often times, companies think that a few tutorials [...]

Content planning is the art of planning content to create intrigue and trust, with you as the authority. If you don’t know the purpose of content planning, we’re digital marketing experts armed with the ability to teach you more about how and why to carefully plan your content, for maximum results. It’s all about your [...]

Social media marketing has become more and more about creating amazing visuals in order to gain traction. If you’re not creating eye-catching imagery or using engaging GIFs or memes, we’re sorry to say you’re bringing up the rear. Fortunately, there is no shortage of photo editing apps to help you create magic in your social [...]