Senior marketing leadership, without the full-time hire.
A fractional CMO for companies that need a real marketing head — someone who owns the strategy, sets the direction, and keeps everyone honest — but doesn't need (or want to pay for) a full-time executive. That's John: a senior operator who's been growing businesses online since 1998, steering your marketing on a retainer that fits.✓A senior marketing head on retainer✓Owns the strategy and the direction✓Directs your team and your vendors✓Reads the numbers, calls the moves✓Straight talk in every meeting✓Fraction of a full-time CMO cost✓Month-to-month, no lock-in
A senior CMO running your marketing, part-time
Fractional CMO
$5,000One-time · Onboarding call booked within ~2-3 business days
Choose advisory, fractional, or embedded based on how much senior leadership your marketing actually needs right now.
02
We learn the business
We dig into your goals, numbers, team, vendors, and market, so the direction we set is grounded in your reality, not a template.
03
Set the strategy
We build the marketing plan, priorities, and targets — and align your team and vendors around them so everyone's pulling the same way.
04
Lead and adjust
We stay in the seat: reviewing the numbers, making the calls, steering the work, and telling you straight what's working and what isn't.
05
Report and steer
You get clear updates and rolling plans in your portal, so leadership is a system you can see, not a black box.
Questions
Straight about scope.
4 questions about this package specifically. If yours isn't here, ask before you buy — not after.
Usually replies in minutes
Not sure it fits?
Ask us before you buy — we'll tell you if a different package or a full project is the better call.
What's a fractional CMO, exactly?+
A senior marketing leader who owns your strategy and direction on a part-time retainer — the judgment and accountability of a CMO, at a fraction of a full-time executive's cost.
Will you actually manage my team?+
Yes. On the fractional and embedded tiers we set direction for your in-house people, freelancers, and agencies, and hold the plan they execute against. You get a head, not just an advisor.
Do you replace my agencies?+
Not necessarily — often we steer them so their work finally adds up. If a vendor isn't earning their keep, we'll tell you straight and help you find a better one.
Is there a long contract?+
No lock-in. It's month-to-month — we earn the next month by making this one work. If we're not adding value, you should be able to walk.
Where this goes next
Bigger than one deliverable?
Most people start here and keep going. These are the natural next steps.